Let’s be real for a second: the med spa industry is crowded right now. 💉 It feels like every week a new "boutique aesthetics" clinic opens up down the street. Everyone is offering Botox, fillers, and HydraFacials. Everyone has a cute Instagram feed. But here is the hard truth: Most med spas are leaving thousands of dollars on the table every single month because their marketing is stuck in 2018. If you’re wondering why your calendar isn’t full or why you’re attracting "price